7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

Selecting a Good Interior Design Consultant

A good interior design consultant is as important to a remodeling project as a builder is to a new home construction. If you decide to work with one, they should bring a wealth of experience and product knowledge to the table to help you with your remodeling or new home construction project.

Hiring a good designer

Good interior design consultants are more like good therapists. They don’t tell you what to do, rather they guide you through a process of selecting options that best suite your style and provides the best outcome. So how do you find a good interior design consultant? Well, the best way is through word of mouth and referrals. Talk to your friends to see if any of them recently used an interior design specialist and if they were happy with the results. Interior designer web sites can be helpful, but also visit local builders and model homes to obtain referrals. Another great source for referrals can be your local furniture store. Many can provide interior design referrals or have local designers that moonlight in the store. Your local parade of homes or builder show rooms are also good sources.

First Impressions

You should interview a few interior design consultants before you make your final selection. Be sure to review pictures of their recent work. Ask for referrals and contact their clients to see if they were happy. It’s important that you develop a good relationship with the interior design consultant. You should feel comfortable discussing your budget and its important that you feel the designer is listening to you. You should be comfortable saying no. In the end, you need to feel like there was a common goal between you and the designer.

Experience Matters

The ideal interior design consultant will have many years of experience working with builders, vendors and other suppliers. They should have depth of experience in fabric, appliances, furniture and other accessories. After listening to your desires, they should be able to take you to the showrooms, fabric stores and other vendors that will supply you with the unique products that will develop your individual style.

Selecting the right Interior Design Consultant will help ensure that when the project is finished, you love the results.

The Benefits of Studying Interior Design Online

You may have a real passion for interior design but feel you just cannot take a degree in that subject. Well you’re wrong; you can. The revolution today caused by digital communication means that almost anyone can take a degree in interior design via the Internet. That’s the beauty of the medium.

It doesn’t matter where you live, even overseas, or what you are currently doing or even how old you are. If you have the will to succeed in studying interior design, there are online courses available right now from a number of highly-regarded institutions.

Now just think about the situation here. Just think about the benefits. You don’t have to travel to college or the university. Classes are skipped not because you are lazy or too busy but because you don’t have them, at least not in the traditional sense. You study at your own pace and in your own home, both of which are huge benefits to your personal life. So often people can’t afford to quit their job and tackle some full time study. But with the option of part time study, you can plan your subjects for the semester or the year and only take on what you can handle.

Now don’t go thinking because you are not attending classes in person on campus that you are missing out on quality tuition or contact with other students and faculty members. You most certainly are not. You get the same materials day students receive and you can keep in touch with tutors and students just like yourself via the Net. You may even find your college or university has a section of their web page devoted to graduates of their interior design course. This is a wonderful way to help you meet prospective employers and possible future business partners.

You may believe that an online degree may not have the same status as one obtained from studying on campus. This is simply not true. The universities and colleges offering online interior design degrees are well established and highly regarded. A degree from these institutions is considered to be valuable – even prestigious – and whether you obtain your degree online or on campus makes no difference at all.

A major benefit of studying online is the lack of pressure. On campus, students must attend classes and have assignments completed by a set date. Studying online gives you more freedom and certainly there is no pressure to get to class or tutorial and to get that assignment in by Friday or else. The most common method of study for online students is that they receive the goods and then, in most cases, set their own schedule. This enables them to keep working if they have a job or to care for their children if they have any, and still pursue their dream of qualifying as an interior decorator.

The schools and courses are available and waiting for your application. All it takes is a click or two from your computer mouse. The world of interior design is there to be explored.

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